About Our Company
NSA, the maker of Juice Plus+®, is a privately owned company headquartered in Collierville, Tennessee, a suburb of Memphis.
Founded in 1970 by its current president Jay Martin, NSA has evolved its person-to-person marketing model into the unique Juice Plus+ Virtual Franchise® system of today.
Under Jay’s leadership, NSA has grown from a small direct sales company into a highly profitable, multi-million dollar company operating in more than 20 countries.
Today, almost 40 years and more than $7 billion later, NSA remains not only on the leading edge of the "direct selling" industry but also at the forefront of the health and wellness industry. Jay Martin continues to share his lifelong vision for improving people’s lives through both the documented health benefits of Juice Plus+ and the Juice Plus+ Virtual Franchise, a powerful tool for building financial well-being.
NSA is a member of the Direct Selling Association (DSA), the national trade association of leading firms that manufacture and distribute goods and services sold directly to consumers. NSA supports and follows the DSA Code of Ethics.